New Look - Same Timeless Taste. We’ve updated our look, but every scoop still delivers the same rich, creamy flavor that’s made Breyers a family favorite for generations. What’s Changed. America’s favorite ice cream just got a Grade A makeover. Our new packaging reflects the quality and craftsmanship that goes into every scoop. A BOLDER, CREAMIER LOGO. NEW MOUTHWATERING PHOTOGRAPHY. FLAVOR COLORS FOR BETTER FIND-ABILITY. What Hasn't Changed? Our Commitment to using the finest ingredients and creating moments of joy, one scoop at a time. Better Starts with Breyers.